Privacy Policy
Last updated: 24 April 2026
1.Introduction
Metal AM Intelligence by ADITIV Ltd ("we", "our", "us") is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you use our platform, and sets out your rights as a data subject.
ADITIV Ltd is the data controller for personal data processed through this platform.
2.Information We Collect
We may collect the following types of information:
a. Account Information
- Name
- Email address
- Company or organisation (if provided)
- Job title or role (if provided)
b. Usage Data
- Pages visited and features used
- Interaction with insights and reports
- Saved items and notification preferences
c. Technical Data
- IP address
- Browser type and version
- Device information
d. Billing Information
- Subscription plan and status
- Payment details (processed directly by Stripe — we do not store card data)
3.How We Use Your Information
We use your information to:
- Provide, operate, and maintain the platform
- Manage your account and subscription
- Deliver scheduled intelligence reports and email notifications
- Improve product functionality and user experience
- Personalise content and insights
- Communicate with you regarding your account, updates, or support
- Comply with legal obligations
- Ensure platform security and prevent abuse
4.Lawful Basis for Processing
Under UK GDPR, we process your personal data on the following lawful bases:
Contract performance
Processing your account and billing information to deliver the subscription service you have purchased.
Legitimate interests
Improving the platform, ensuring security, analysing usage patterns, and sending service-related communications. We have assessed that these interests are not overridden by your rights.
Legal obligation
Retaining transaction records and responding to lawful requests from regulatory or law enforcement authorities.
Consent
Where you have opted in to optional email notifications (e.g. weekly briefs, trend alerts). You may withdraw consent at any time via your notification settings.
5.Third-Party Data Processors
We engage the following third-party processors to operate the platform. Each has been selected for its compliance standards and has agreed to process data only on our instructions.
Purpose: Authentication and user account management
Data shared: Name, email address, login session data
Location: United States (with UK adequacy/SCCs)
Purpose: Payment processing and subscription management
Data shared: Billing address, payment method details, subscription status
Location: United States (with UK adequacy/SCCs)
Purpose: AI-powered content generation and analysis
Data shared: Article metadata and text (no personal data is sent to OpenAI)
Location: United States (with UK adequacy/SCCs)
Purpose: Transactional email delivery
Data shared: Email address, name (for report delivery)
Location: United States (with UK adequacy/SCCs)
We do not sell your personal data to any third party.
6.Data Retention
We retain your personal data only for as long as necessary for the purposes set out in this policy:
Account data
Retained for the duration of your subscription and deleted within 90 days of account closure, unless legal obligations require longer retention.
Billing records
Retained for 7 years to comply with UK financial and tax regulations.
Usage data and preferences
Retained for up to 12 months from last activity, then anonymised or deleted.
Server logs
Retained for up to 30 days for security and debugging purposes.
You may request deletion of your personal data at any time. See Section 7 for how to do so.
7.Your Rights (UK GDPR)
Under UK GDPR, you have the following rights regarding your personal data:
Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data, subject to legal obligations.
Right to restriction: Request that we limit how we process your data in certain circumstances.
Right to data portability: Receive your data in a structured, machine-readable format.
Right to object: Object to processing based on legitimate interests or for direct marketing.
Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting prior processing.
To exercise any of these rights, contact us at: contact@aditiv.co.uk. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
8.Security
We implement appropriate technical and organisational measures to protect your personal data, including encrypted communications (TLS), access controls, rate limiting, and security headers.
No method of transmission or storage is completely secure. In the event of a data breach that poses a risk to your rights, we will notify you and the ICO as required by law.
9.Cookies
We use essential cookies required for authentication and session management (via Clerk). These cannot be disabled without affecting your ability to log in.
We do not currently use advertising or tracking cookies. See our Cookie Policy for full details.
10.Updates to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated by email or via an in-platform notice. The "Last updated" date at the top of this page will always reflect the most recent revision.
11.Contact & Data Controller
The data controller for this platform is:
ADITIV Ltd
Email: contact@aditiv.co.uk
Questions about this policy or your data?
contact@aditiv.co.uk